Keywords are your list of products, services, categories or brands on how to group your combined keywords together.
Good Examples of Keywords:
- City locations for an Airline e.g. San Francisco, Osaka, Melbourne
- Brands for an Appliances Retailer e.g. Bosch, Electrolux, Sharp, Tefal, Westinghouse
- Products for a Shoe Ecommerce Store e.g. Boots, Sandals, Flats, Trainers, Wedges
You can also upload associated Data about each Keyword to use in your Campaign, Ad Groups or Ads.
For example, City location keywords can have the following properties: Region, Country, Quantity (see below screenshot)
Data is optional and you can still create Keyword Batches without any associated Data imported.